In 2019, a new campaign for Big Milk ice cream was launched - the new flavors.
The campaign was part of a larger platform
called 'The Little Things Are Big'.
Advertisements encourage us to notice all the small pleasures, inconspicuous joys and small successes that happen to us every day. One such thing is eating Big Milk ice cream on hot days. Our campaign had to refer more to the product itself than its previous edition.
The author of the KVs for the campaign is Bogusław Kruczewski, whom I helped to implement social media for this campaign. Ultimately, he also did some changes on posts and decided to arrange copy and logos from the client, because we worked on the campaign together.
Copyright: Danuta Horaczuk.
Big Thanks!