TASK:
- Support for building awareness offer "The LimitlessHome Internet" as
part of the family offer no-limit within T-Mobile Clients.
- Support sales activities: the acquisition and up-sell direct (eShop)
and indirect (sales offline)
part of the family offer no-limit within T-Mobile Clients.
- Support sales activities: the acquisition and up-sell direct (eShop)
and indirect (sales offline)
- Build commitment within the 'family' positioning of T-Mobile
using the characteristics of the format "Cat & Dog" to underscore
in an engaging way the offer's benefits.
IDEA:
LTE from T-Mobile gives you unlimited surfing and gaining
information for the whole family, even a dog.
Let's show the dog, which with access to the Internet gains knowledge and becomes an erudite!
information for the whole family, even a dog.
Let's show the dog, which with access to the Internet gains knowledge and becomes an erudite!
VIDEO BLOG
The dog will become a reality video blogger commenting from the dog perspective.
Its films often start from family members calling to dog on Skype.
Video topics will hover around LTE unlimited internet access from T-Mobile highligting its advantages.
Its films often start from family members calling to dog on Skype.
Video topics will hover around LTE unlimited internet access from T-Mobile highligting its advantages.
VIDEO examples
Video 1: Review of „The Cops” Polish TV series.
Kennel. A dog sits in front of a laptop, a family photo on a desk.
Dog: Hi! Thanks for likes and comments under my last video. Why is it worthless to date fluffy poodles on 4pawsinlove.com. My advice to the haters: always mind your own tail.
Recently with my whole JUMP family we have been watching “The Cops” series on player.pl.
Then I discovered that those, who in human world keep order and drink a lot of coffee, are called “Dogs”.
The Dog, in Latin Canis, according to the (Oxford?) Kopaliński Dictionary is associated with protectiveness and courage. Hence, it doesn’t seem strange, that dogmen play such an responsible role. There is so much evil in this world: cats, postmen…
By the way, cats and postmen… have you heard about that nasty cats’ and postmen’s gang trafficking catmint?
Video 2: Online shopping.
The kennel. The dog sits in front of a laptop, a family photo on a desk.
Dog: Hi! Thanks for likes and comments under my last video “Connections between postmen and cats in catmint trafficking”.
My advice to the haters: always mind your own tail.
A week ago I noticed, that my estate buddy, Frederic the IIIrd Schnauzerlike has a cool chew toy which looks like a wild goose. You know, the one who quacks when bitten… the ideal one, when you are overwhelmed by an unstoppable call of destruction. He told me he had bought that duck in the Internet. I thought I’d do the same, I have a limitless Internet at my kennel.
I enter the portal, log in, buy the chewy duck, three rubber bones and chilli dog snacks…
Sound of an incoming Skype conversation.
Wait, a human calling.
A cat (eating snacks): Hi, dog, some dog toys and yummy chips have just been delivered…
FACEBOOK
On fanpage the dog erudite's story and his family will continue, eg .:
We will record a short video in which Tomasz Kot (cat) and dog tease each other by changing the wifi name.
Then we encourage users to send their own creative names wifi network.
IMAGE CAPAIGN
BT:
Every dog deserves for internet in its kennel.
Every dog deserves for internet in its kennel.
Limitless internet at every home & kennel.
CTA: Fetch!
CTA: Fetch!
CONTEXT CAMPAIGN
BT:
With limitless LTE internet from T-Mobile you have Wimp mobile music for free.
At every home & kennel.
CTA: Fetch!
With limitless LTE internet from T-Mobile you have Wimp mobile music for free.
At every home & kennel.
CTA: Fetch!
BT:
With limitless LTE internet from T-Mobile you have Wimp mobile music for free.
With limitless LTE internet from T-Mobile you have Wimp mobile music for free.
At every home & kennel.
CTA: Fetch!
RETARGETING CAMPAIGN
BT:
Tell your family to test 14 day LTE trial with no obligations
... and test in your kennel.
Limitless LTE internet for 29,90 zł/per month at every home & kennel.
CTA: Fetch!
AMBIENT
In smaller towns, where cable infrastructure is not enough developed, they will be placed kennels with wifi.
