I was asked for a visual ident for a cozy small polish electronic music festival referring to pagan believes and Midsummer. The graphics supposed to be fairy, magic, with pagan creatures appealing and using a kind of handmade paper. Hence I decided to do the illustrations by hand with watercolour pencils and but converted onto vectors so that the promoters could use them as well on big prints. 
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As the the two of events of the festival are postponed for the next year, we plan to add micro animations to the graphics to make them more mysterious and involving.
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