Link 4 - Love it or hate it
Digital campaign for car insurance company Link 4. Problem: Create an engaging, digital activation to boost Link 4 insurance purchase. Note: people most often make decision about buying an insurance when they sell/buy cars. Insight: Funny car ads have been online sensation in Poland. Not only do they help to create a buzz, so the author can sell his/her car for a significantly higher price, but a witty ad becomes a piece of news everyone talks about. Idea: Love it or hate it? Check a relation with your car, and choose an appropriate insurance pack. Execution: Users are asked to answer several, funny questions about their relationship with their cars in a form of a quiz. The “Ad-creator” generates a funny description of the relationship status which tells you whether it’s love or hatred, and what insurance plan is appropriate for your car. If a user wants to sell a car, the funny ad is ready to use. But, when the ad is too sentimental, a potential seller can rethink their decision and stick with the car for longer. The campaign also engages with users through thematic weeks e.g. car names week: – People share with us how they name their cars. We live up the discussion by making a ranking of the most popular car nicknames. The most active users win stickers with their car names. All materials and “Ad-creator” are aggregated on a landing page with links to social media platforms.