Task
Show that AVON understands women and knows that beauty comes from female power! Media: outdoor, print, digital
Idea
Women’s beauty is complex and it doesn’t come down merely to make-up. Their character, experience, passions and choices make them who they are. Women create their own beauty and AVON celebrates it.
DIGITAL
We would create a simple quiz on Facebook that would allow female users generate their own beauty equation. They would be asked several questions concerning their personality, work and hobbies. At the end, users would be asked to choose their favourite AVON cosmetic.
The result of the quiz will resemble the KV. Users could upload their photo and share their equation on social media in order to get the beauty product they had chosen in the quiz.
On Facebook we would continue discussion about the female real beauty strengthening AVON’s new brand positioning.
DISPLAY
